Buying direct from the builder doesn't save you a dollar. Buying with someone who used to sell for the builder changes everything else.
Eric Frontiera spent a year and a half as a member of Allen Edwin Homes' own sales team and sold 52 of their homes during that stretch. Each of those was a different buyer or family, and the work was the same every time: figuring out what they actually wanted, weighing it against their timing and their budget, and finding the home that fit — together.
That means he isn't learning Allen Edwin's process from a brochure — he worked inside it directly: how pricing is set, how incentives rotate month to month, how construction timelines really move, and where a buyer actually has room to ask for more.
Today he's independent — a licensed Realtor with Brookstone Realtors representing buyers, not the builder. Same process, same inside knowledge, now working entirely for you.
Owner, Frontiera Homes LLC · Investor · Licensed Realtor
Brookstone Realtors
Coverage: Michigan's Lower Peninsula — West Michigan to the Metro Detroit area
Phone: 616.287.4033
Email: eric@frontierahomes.com
Web: frontierahomes.com
Same list price. Same incentives. The builder's on-site rep represents the builder's interests in the transaction — not yours.
Same list price. The builder pays Eric's commission directly, so there's no added cost to you — but now someone who worked inside Allen Edwin's own sales process is working for your side of the table.
Knows how and when Allen Edwin's rate buy-downs, closing cost assistance, and promotions typically rotate.
Understands the construction timeline, what "estimated completion" really means, and what to watch for at each stage.
Sold Allen Edwin's standard floor plans directly and can help you weigh lot and plan tradeoffs.
Schedule a private tour or ask Eric for the current homesite list, pricing, and incentives — no cost or obligation.